I don't get marketing. Or metric, and I live in Canada. I grew up learning the Imperial system then they did the old switcheroo when I was in grade 7 (I think). So my basis really is in inches, cups, pounds and Fahrenheit, not centimetres, millilitres, grams and Celsius. Minutes ago I tore off the tab for a new box of tissues. The count reads "136". Now what kind of number is that for an ordinary box of tissues, I ask? Why not 140. Or 130. Or even 135. Is it the metric conversion of an American box of 150? What is in a number anyway?